Design Brief

Design Brief
 
Design a new logo for a young, up-and-coming graphic designer

 
 Client Profile

You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods. You hope to use self-promotion in order to secure work as a graphic designer within a advertising agency, or as a freelance designer.


Aims and Objectives

The main aims and objectives are as follows:
  • Promote yourself to potential employers
  • Show the high standards others can expect from your design work
  • Give your brand and air of professionalism

Target Audience

The target demographic is a follows:
  • Heads/managers of design agencies or small to medium sized companies
  • 25-55 years old
  • People with an interest in and knowledge of design
  • People from a business background

Deliverables

The client will receive the following:
  • Print-ready logo artwork files: PDF and AI
  • Screen-optimized logo artwork files: JPEG and PNG
  • Design Board PDF
  • Business-card design (double-sided) print-ready file: PDF
  • Web banner design: PNG
  • Blog site showing all work towards final piece
  • Any font licences and font files that may be used to complete the project

Project timeline

  • All work needs to be initially presented on the 12th December
  • Any additional work will be accepted up to 30th January





I have also started to look at existing brands and logos for research, in order to get inspiration and start to create my own initial logo design.


 
 






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